Gotera is built by a team of professionals with hands-on experience in agricultural experts and international trade.
Gotera was established in 2025 and is headquartered in Addis Ababa, Ethiopia. Though newly founded, our operations are guided by industry-tested knowledge gained through years of practical involvement in local and international trade.
The company operates as a partnership formed by professionals who understand that export is not just about moving goods—it's about managing responsibility.
"We see export not as the movement of goods, but as the management of responsibility."
To be a trusted link between Ethiopian producers and global markets through reliable and ethical trade.
To support export trade with clarity, care, and dependable execution.
Trust, transparency, professional accountability, and partnership-driven growth.
Abel is a business operations and strategy professional with experience building and managing structured, accountable systems in high-responsibility environments. With a background in business analysis, financial modeling, and process design, he brings a disciplined, data-informed approach to managing operations where accuracy, coordination, and follow-through matter.
At Gotera, Abel supports operational planning, documentation discipline, financial oversight, and performance tracking across the export process. His experience working with diverse partners, managing commitments, and aligning resources with delivery helps ensure trade operations are handled carefully, transparently, and as agreed.
Betelhem Abate is an experienced accountant and export documentation professional with a strong background in coffee export operations. She brings hands-on expertise in managing export documentation, banking coordination, regulatory compliance, and financial reporting, developed through years of work with established Ethiopian coffee export companies.
At Gotera, Betelhem supports the accuracy and reliability of export operations through careful documentation handling, compliance follow-up, and financial oversight. Her experience coordinating with banks, clients, shipping lines, and internal operations teams, combined with her coffee quality training and cupping experience, helps ensure shipments meet both regulatory requirements and client expectations.
Million Getachew Oversees international operations and develops efficient, scalable processes across sourcing, export coordination, and partner management. Applies analytical and technical skills to improve workflows, strengthen controls, and support consistent execution across global partners.